October 15th, 2007
Today is Blog Action Day. Every year one topic is chosen and bloggers around the world are invited to weigh in. This year’s topic is the environment and I want to share with you three simple ways you can help the environment through your daily business rituals!
1) Change those Margins!- Did you know that just by changing your standard margins by half an inch-you can save thousands of trees? There is a grassroots campaign going on right now to convince Microsoft to change their default margins. You can do your share by simply changing your default margins. Not only will your business save paper-you will help the environment! (If you don’t know how to change your margins-go here.)
2) Recycle your Printer Cartridges- Want to help the environment AND feed the poor? Give your printer cartridges to Food for the Poor. They collect used printer cartridges and deliver them to a recycler. The funds they raise helps to feed the poor. Talk about great karma for your business!
3) Plant a Tree- Want to help the environment AND earn free marketing? Offer to plant a tree at a local school or at a home for the elderly. Then write and submit a press release. "Local Business Helps the Environment…and Thinks of our Children!"
Posted in Web Entrepreneur Community | 1 Comment »
October 14th, 2007

Public speaking is a great way to obtain new clients and further establish your expertise as a service professional. You can go about this in two ways. First, you can speak at meetings or events hosted by others. Second, you can host a seminar yourself. If you choose to do the latter, here are five ways how to publicize a seminar.
1) Do a Webinar!- If you really want to do a seminar, but find yourself struggling with the logistics (location, finding the right time, etc.), go with a webinar instead. Your participants can call in, listen to you deliver the seminar, and follow along with your slides. An added bonus to hosting a webinar is that you can save it as a podcast and let even more people listen to it later.
2) Partner Up- Publicize your seminar through businesses that offer services complimentary to yours. For example, if you are hosting a seminar in order to show people how to do their own taxes, you can partner with a local law firm to advertise it. In turn, you can offer to advertise their services at your seminar by placing their banner at the back of the room or by giving out their business cards.
3) Get Bloggers on Board!- Ask local bloggers and specifically, bloggers who blog about your topic to advertise your seminar. Some may charge you a fee and some may share the information with their readers for free. The reason blogs are a great medium for publicizing seminars is because bloggers already have a strong following and if their readers are interested in your particular topic, it works out perfectly.
4) Give Away FREE tickets- Radio stations are always looking for free giveaways and this can get you some free advertising! Offer a pair of free tickets as a giveaway to a key local radio station (hint-the radio station your target market listens to).
5) Donate Part of the Profits to a Charity- Find a charity that appeals to you and is somewhat related to your business and offer to give them part of the profits from the seminar. For example, if you are a coach for moms, you can pick a children’s charity. Most charities will help you get the word out to their demographic. If their demographic is also your target market-it is a win win for all involved!
Seminars can be a challenge to market, especially if you are not well known but if you use smart marketing techniques it can be a very rewarding experience!
Posted in Marketing Tools for Your Service Business, Marketing Your Business, Training, Coaching, Mentoring, Seminars | 7 Comments »
October 12th, 2007
- The Coaching Virtual Assistant shares How to Overcome the Top Five Objections of a client here.
Posted in Managing Your Business | No Comments »