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	<title>Comments on: Who Is your Ideal Client?</title>
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	<link>http://www.afterthelaunch.com/2007/11/28/who-is-your-ideal-client/</link>
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	<pubDate>Mon, 06 Oct 2008 19:07:52 +0000</pubDate>
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		<title>By: Geoff Livingston</title>
		<link>http://www.afterthelaunch.com/2007/11/28/who-is-your-ideal-client/#comment-976</link>
		<dc:creator>Geoff Livingston</dc:creator>
		<pubDate>Fri, 30 Nov 2007 05:05:04 +0000</pubDate>
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		<description>The very best marketers do this, very good work, Shama.  Thank you for sharing this!</description>
		<content:encoded><![CDATA[<p>The very best marketers do this, very good work, Shama.  Thank you for sharing this!</p>
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		<title>By: Dean Rieck</title>
		<link>http://www.afterthelaunch.com/2007/11/28/who-is-your-ideal-client/#comment-942</link>
		<dc:creator>Dean Rieck</dc:creator>
		<pubDate>Thu, 29 Nov 2007 05:10:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.afterthelaunch.com/2007/11/28/who-is-your-ideal-client/#comment-942</guid>
		<description>This is a recipe for "method copywriting." Reminds me of my school days when I was a drama nerd trying to find my character's motivations.  

It's vital to get into the head of your prospects. The more know about the thoughts they think and the feelings they feel, the more in-tune you'll be with what it takes to persuade them.</description>
		<content:encoded><![CDATA[<p>This is a recipe for &#8220;method copywriting.&#8221; Reminds me of my school days when I was a drama nerd trying to find my character&#8217;s motivations.  </p>
<p>It&#8217;s vital to get into the head of your prospects. The more know about the thoughts they think and the feelings they feel, the more in-tune you&#8217;ll be with what it takes to persuade them.</p>
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