• SE- Search Engine. For example, Google is an SE.

• SEM- Search Engine Marketing. A group of sales and marketing strategies used to increase website visibility online. Usually includes SEO and PPC.

• SEO- Search Engine Optimization. Changing a website’s html code to increase its ranking on search engines.

• PPC- Pay Per Click. Online advertising model where you pay for each click your website receives. Google’s PPC service is known as AdWords.

• SEP- Search Engine Promotion. Another word for SEO.

• Spider- An automated robot which crawls the web using links on web pages.

• Spoof- Trying to fool or mislead a search engine. (Usually backfires and can get your website blacklisted).

• Landing Page- The homepage of your website. This is where a visitor first lands.

• SERP- Search Engine Results Page. If you search for a particular keyword and your website comes up 5th on the list, then your website is number 7 in the SERPs.

• Conversion- A successful action by the visitor. This can vary from getting a visitor to buy your product to signing up for your newsletter. This is usually expressed in terms of a ratio. For example, you get a 100 visitors per day, and 10 of them end up purchasing your product. This would be a 10% conversion rate.

This entry was posted on Monday, December 3rd, 2007 at 7:44 pm and is filed under Internet Marketing, Marketing Tools for Your Service Business, Marketing Your Business, Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.