Comments on: How to Pull off a Gimmick http://www.afterthelaunch.com/2008/01/21/how-to-pull-off-a-gimmick/ Mon, 06 Oct 2008 19:08:27 +0000 http://wordpress.org/?v=2.6.2 By: Heather Juma http://www.afterthelaunch.com/2008/01/21/how-to-pull-off-a-gimmick/#comment-3528 Heather Juma Wed, 30 Jan 2008 17:13:41 +0000 http://www.afterthelaunch.com/2008/01/21/how-to-pull-off-a-gimmick/#comment-3528 Hi Shama-this is really interesting, reading this post reminds me that we all need to be creative with our marketing to really stand out. Thanks again for the insights. You always have such "fresh" ideas. Heather Juma Educating & Empowering Women to Create 6 Figure Incomes www.GirlsWhoNetwork.com Hi Shama-this is really interesting, reading this post reminds me that we all need to be creative with our marketing to really stand out. Thanks again for the insights. You always have such “fresh” ideas.

Heather Juma
Educating & Empowering Women to Create 6 Figure Incomes
http://www.GirlsWhoNetwork.com

]]> By: Shama http://www.afterthelaunch.com/2008/01/21/how-to-pull-off-a-gimmick/#comment-3443 Shama Tue, 29 Jan 2008 20:17:21 +0000 http://www.afterthelaunch.com/2008/01/21/how-to-pull-off-a-gimmick/#comment-3443 Philippa, So nice to see you here! = ) I do hope you get a chance to interview him. That would be fantastic! I Is he on FB? Philippa,

So nice to see you here! = )

I do hope you get a chance to interview him. That would be fantastic! I Is he on FB?

]]> By: Philippa Kennealy http://www.afterthelaunch.com/2008/01/21/how-to-pull-off-a-gimmick/#comment-3437 Philippa Kennealy Tue, 29 Jan 2008 19:01:53 +0000 http://www.afterthelaunch.com/2008/01/21/how-to-pull-off-a-gimmick/#comment-3437 I believe firmly that Dr Jay Parkinson's model of providing healthcare goes beyond a gimmick and represents real ice cream, rather than meatballs with some nice goop on top. He is redesigning the delivery of healthcare to a group of patients he is actively targeting, using not only contemporary marketing tactics (that happen to be relevant and appropriate for his target market's age group), but a different delivery system for his services. One indication of this is the attacks to which he has been subjected by the medical establishment seeking to cling to the meatball approach! Wish he wasn't so darn hard to get hold of as I'd love to do a podcast interview with him! I believe firmly that Dr Jay Parkinson’s model of providing healthcare goes beyond a gimmick and represents real ice cream, rather than meatballs with some nice goop on top.

He is redesigning the delivery of healthcare to a group of patients he is actively targeting, using not only contemporary marketing tactics (that happen to be relevant and appropriate for his target market’s age group), but a different delivery system for his services. One indication of this is the attacks to which he has been subjected by the medical establishment seeking to cling to the meatball approach!

Wish he wasn’t so darn hard to get hold of as I’d love to do a podcast interview with him!

]]> By: Shama http://www.afterthelaunch.com/2008/01/21/how-to-pull-off-a-gimmick/#comment-3370 Shama Mon, 28 Jan 2008 18:29:13 +0000 http://www.afterthelaunch.com/2008/01/21/how-to-pull-off-a-gimmick/#comment-3370 Hi Afzal, Glad you found it useful! I will definitely do a piece on IT Marketing soon. Keep a lookout! Hi Afzal,

Glad you found it useful! I will definitely do a piece on IT Marketing soon. Keep a lookout!

]]> By: Carnival Time! - More Than WE Know - Information, Inspiration and Support for Women Entrepreneurs http://www.afterthelaunch.com/2008/01/21/how-to-pull-off-a-gimmick/#comment-3332 Carnival Time! - More Than WE Know - Information, Inspiration and Support for Women Entrepreneurs Sun, 27 Jan 2008 11:33:20 +0000 http://www.afterthelaunch.com/2008/01/21/how-to-pull-off-a-gimmick/#comment-3332 [...] was inspired by Seth Godin’s article about Gimmicks to tell Independent Service Providers How to Pull Off a Gimmick- without being gimmicky! It’s good advice that you’ll want to [...] [...] was inspired by Seth Godin’s article about Gimmicks to tell Independent Service Providers How to Pull Off a Gimmick- without being gimmicky! It’s good advice that you’ll want to [...]

]]> By: Afzal Khan http://www.afterthelaunch.com/2008/01/21/how-to-pull-off-a-gimmick/#comment-3176 Afzal Khan Wed, 23 Jan 2008 20:52:36 +0000 http://www.afterthelaunch.com/2008/01/21/how-to-pull-off-a-gimmick/#comment-3176 Hello Shama, It's always great to read your posts & I enjoy your articles a lot. In regard to Gimmicks I would say for service oriented companies gimmicks are real destroyer & they need to refrain themselves from all such issues as much as possible. But to retail companies "Gimmick" is the key element which grab customers attraction & trigger them to try their products. It all depend on Organisation services & their market. I would request you to write something about industries which are in IT Marketing services about how they create their brand online. Regards Afzal Hello Shama,

It’s always great to read your posts & I enjoy your articles a lot. In regard to Gimmicks I would say for service oriented companies gimmicks are real destroyer & they need to refrain themselves from all such issues as much as possible.

But to retail companies “Gimmick” is the key element which grab customers attraction & trigger them to try their products.

It all depend on Organisation services & their market.

I would request you to write something about industries which are in IT Marketing services about how they create their brand online.

Regards
Afzal

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