Marketing Mistake #2
By: Shama Hyder
A while back I covered the number# 1 marketing mistake people make. Today, I’d like to share with you marketing mistake number 2!
Asking HOW before WHY.
Most business owners ask: How can I get more clients?
Wrong question.
First question needs to be: Why will clients come to me?
You can’t ask the how before understanding and conveying the why. The WHY is positioning your business in such a unique way that it becomes irresistible to clients.
If you establish the value and convey it perfectly, marketing becomes simple. If you mess up the basic steps, marketing becomes frustrating.
So, ask marketing questions in this order-
Why will clients want to work with me? What’s the value here?
How can I get more clients?
P.S.- This is After The Launch’s 100th blog post! = )
April 3rd, 2008 at 8:54 pm
Shama - congrats on your 100th post! And it covers an important topic to boot!
April 3rd, 2008 at 8:58 pm
Congrats on the 100th! That’s quite an achievement.
April 4th, 2008 at 12:06 am
Agree … whether you are working with a digital strategy or a traditional marketing approach — you still need to think about the four Ps. They are the building blocks upon which you build your whole approach to demand generation.
April 5th, 2008 at 1:58 pm
I had a multi-millionaire entrepreneur tell me once that “HOW people always work for WHY people.”
You’re right on target with this post. Knowing why is the foundation. Constructing a building with no real foundation is a recipe for eventual disaster. Could the reason most new businesses fail be because their founders never really answered YOUR question: Why would a customer buy from me?
I think so!
Thanks and congratulations on your 100th post.
Ron
April 5th, 2008 at 6:12 pm
[...] at After The Launch wrote her 100th blog post on a major marketing mistake made by many businesses. I agree with her. Avoiding this one mistake is critical in the life of ANY [...]