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	<title>Comments on: Marketing Mistake #2</title>
	<atom:link href="http://www.afterthelaunch.com/2008/04/03/marketing-mistake-2/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.afterthelaunch.com/2008/04/03/marketing-mistake-2/</link>
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	<pubDate>Mon, 06 Oct 2008 19:15:27 +0000</pubDate>
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		<title>By: Roundup and Link Love Wordpress 2.5 Edition &#124; The Wisdom Journal</title>
		<link>http://www.afterthelaunch.com/2008/04/03/marketing-mistake-2/#comment-5971</link>
		<dc:creator>Roundup and Link Love Wordpress 2.5 Edition &#124; The Wisdom Journal</dc:creator>
		<pubDate>Sun, 06 Apr 2008 00:12:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.afterthelaunch.com/?p=140#comment-5971</guid>
		<description>[...] at After The Launch wrote her 100th blog post on a major marketing mistake made by many businesses. I agree with her. Avoiding this one mistake is critical in the life of ANY [...]</description>
		<content:encoded><![CDATA[<p>[...] at After The Launch wrote her 100th blog post on a major marketing mistake made by many businesses. I agree with her. Avoiding this one mistake is critical in the life of ANY [...]</p>
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	<item>
		<title>By: Ron@TheWisdomJournal</title>
		<link>http://www.afterthelaunch.com/2008/04/03/marketing-mistake-2/#comment-5970</link>
		<dc:creator>Ron@TheWisdomJournal</dc:creator>
		<pubDate>Sat, 05 Apr 2008 19:58:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.afterthelaunch.com/?p=140#comment-5970</guid>
		<description>I had a multi-millionaire entrepreneur tell me once that "HOW people always work for WHY people."

You're right on target with this post. Knowing why is the foundation. Constructing a building with no real foundation is a recipe for eventual disaster. Could the reason most new businesses fail be because their founders never really answered YOUR question: Why would a customer buy from me?

I think so!

Thanks and congratulations on your 100th post.

Ron</description>
		<content:encoded><![CDATA[<p>I had a multi-millionaire entrepreneur tell me once that &#8220;HOW people always work for WHY people.&#8221;</p>
<p>You&#8217;re right on target with this post. Knowing why is the foundation. Constructing a building with no real foundation is a recipe for eventual disaster. Could the reason most new businesses fail be because their founders never really answered YOUR question: Why would a customer buy from me?</p>
<p>I think so!</p>
<p>Thanks and congratulations on your 100th post.</p>
<p>Ron</p>
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		<title>By: Gavin Heaton</title>
		<link>http://www.afterthelaunch.com/2008/04/03/marketing-mistake-2/#comment-5951</link>
		<dc:creator>Gavin Heaton</dc:creator>
		<pubDate>Fri, 04 Apr 2008 06:06:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.afterthelaunch.com/?p=140#comment-5951</guid>
		<description>Agree ... whether you are working with a digital strategy or a traditional marketing approach -- you still need to think about the four Ps. They are the building blocks upon which you build your whole approach to demand generation.</description>
		<content:encoded><![CDATA[<p>Agree &#8230; whether you are working with a digital strategy or a traditional marketing approach &#8212; you still need to think about the four Ps. They are the building blocks upon which you build your whole approach to demand generation.</p>
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		<title>By: Paul Chaney</title>
		<link>http://www.afterthelaunch.com/2008/04/03/marketing-mistake-2/#comment-5944</link>
		<dc:creator>Paul Chaney</dc:creator>
		<pubDate>Fri, 04 Apr 2008 02:58:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.afterthelaunch.com/?p=140#comment-5944</guid>
		<description>Congrats on the 100th! That's quite an achievement.</description>
		<content:encoded><![CDATA[<p>Congrats on the 100th! That&#8217;s quite an achievement.</p>
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		<title>By: Debra Murphy</title>
		<link>http://www.afterthelaunch.com/2008/04/03/marketing-mistake-2/#comment-5943</link>
		<dc:creator>Debra Murphy</dc:creator>
		<pubDate>Fri, 04 Apr 2008 02:54:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.afterthelaunch.com/?p=140#comment-5943</guid>
		<description>Shama - congrats on your 100th post! And it covers an important topic to boot!</description>
		<content:encoded><![CDATA[<p>Shama - congrats on your 100th post! And it covers an important topic to boot!</p>
]]></content:encoded>
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