http://www.afterthelaunch.com Tue, 13 May 2008 23:32:56 +0000 http://backend.userland.com/rss092 en By: Shama Hyder There are two great feats in life. If you successfully manage to accomplish both, you are practically guaranteed a sublime life. 1) Find True Love 2) Find the Right Niche (in business) Now, this ain't no love blog, so we will not delve into the details of #1. However, we will ... http://www.afterthelaunch.com/2008/05/13/finding-true-loveand-the-right-niche/ By: Shama Hyder That's exactly what I want to say to a lot of people misusing and abusing Facebook right now-just stop! I do a lot of social media marketing for our clients and know many colleagues (Dave Evans, Chris Brogan, Nancy Marmolejo and Mari Smith for example) who do it ... http://www.afterthelaunch.com/2008/05/08/stop-using-facebook/ By: Shama Hyder 1) Consumers are NOT Tired of Information. In fact, they are out looking for it on a daily basis. The main difference? They want it on their terms: when they want it and how they want it. So, seek permission and keep in touch. You never know when ... http://www.afterthelaunch.com/2008/05/05/top-10-marketing-insights/ By: Shama Hyder Back in the caveman days, our ancestors survived by hunting and gathering food. Today, we have obviously evolved. Thanks Martha Stewart! However, when it comes to making sense of the online world- our business survival still depends on hunting and gathering. Here's how: 1) It's Impossible to Learn it ... http://www.afterthelaunch.com/2008/04/30/hunting-and-gathering-in-the-information-age/ By: Shama Hyder If you haven't already heard of Twitter, you are probably hiding out in a cave! Twitter is the social media site which allows you only 140 characters at a time to convey your thoughts. Think of it like a huge ongoing chat room. Doesn't sound too appealing you ... http://www.afterthelaunch.com/2008/04/21/twitter-why-it-should-matter-to-you/ By: Shama Hyder Aside from marketing, all business owners need one thing: motivation. This round of book reviews covers books that I have personally found inspirational and motivating. They aren't mainstream but fall under the category of hidden gems. Inner Guidance and the Four Spiritual Gifts- Howard Wimer proposes that we all ... http://www.afterthelaunch.com/2008/04/20/book-reviews-guidance-giving-and-inspiration/ by Shama Hyder Yes, this defies conventional wisdom. But it also saves an immense amount of time and weeds out prospects who aren't serious. How do you go about doing this? 1) Redefine Proposal- Alan Weiss, super consultant, says "Proposals are meant to be a summation, not an exploration." If a client ... http://www.afterthelaunch.com/2008/04/15/never-write-a-proposal-again/ By: Shama Hyder 1) Leverage your Profile- If a client walked into your office, what would you want them to see? Would it be articles you have written? Your professional looking demeanor? Awards you won? Your Facebook profile is your virtual office. If you wouldn't put it up in your office, ... http://www.afterthelaunch.com/2008/04/08/how-to-use-facebook-to-get-clients/ By: Shama Hyder A while back I covered the number# 1 marketing mistake people make. Today, I'd like to share with you marketing mistake number 2!  Asking HOW before WHY. Most business owners ask: How can I get more clients? Wrong question. First question needs to be: Why will clients come to me? You can't ask ... http://www.afterthelaunch.com/2008/04/03/marketing-mistake-2/ By: Shama Hyder As many of you regular readers know, I am a book-a-holic. I read voraciously and every once in a while I spot a real gem worth sharing with you guys! One of these books is Rain Making by Ford Harding. The tagline reads: Attract New Clients No Matter ... http://www.afterthelaunch.com/2008/04/01/rain-making-by-ford-harding/